From Bland To BAM

Challenge: The Coca-Cola Company was partnering with Hershey's at Kroger. This collaboration needed to stand out from the crowd during March Madness.

Idea: There are lots of staple recipes for watch parties. But those classics can get boring and we had all the ingredients to take them to the next level. We worked with Kroger chefs to come up with flavorful twists on game-time go-tos, like Asian Slaw Pulled Pork with a Coca-Cola barbecue sauce. A few other fan favorites were Peanut Crusted Chicken Tenders, Steak Fajita Queso Dip and Reese's Pieces Dessert Dip. 

The concept complimented Kroger's broader Taste of the Tournament retailer initiative, and came to life across multiple touchpoint including brand page, in-store signage, recipe cards, mobile and billboards.

Fun fact: My favorite part of the photoshoot was when an unsuspecting Gumby modeled the queso for us.