Oreo Stuf Scan

Challenge: For years, big shoe brands and sneakerheads have unofficially been referring to black and white designs as "Oreo". How does the famous cookie brand take back their own name?

Idea: We turned black and white fashions into scannable, redeemable coupons Oreo Cookies at Target via a specially designed mobile experience.

While it really took a village to bring this project to life, my role in particular was to work with strategy to sell in to Target as well as oversee the interface design. 

Check out the winning D&AD entry here.