Pair Up with Ritz

This is one of my favorite programs from a conceptual, design, and strategic standpoint.

Challenge: Ritz needed one national campaign expression that gave retailers two choices of how to execute it in-store or online:

• It needed work as a bundling and recipe approach.

• Or as a cause related tie-in with Feeding America (and other organizations).

Idea: We created Pair Up with Ritz, a two-pronged approach that explored delicious ingredient and beverage pairings. (Tastes good.) It also worked equally well with a cause-related incentive to purchase. (Feel good.)