The Period Projects

Challenge: As part of the inter-agency team for U by Kotex, we were tasked with expressing the brand's national campaign, The Period Projects, in sampling and in commerce. TPP was a series of initiatives grounded in real world conversation around women's health and quite simply, helping make periods a little better. 

Idea: Our team tapped into the brave, unapologetic and empowering tone of U by Kotex and this campaign to deliver communication on a functional product level. This allowed us to drive purchase while offering a helpful nudge, whether a simple deal, a few free samples or an idea for an indulgent treat.