Very Important Periods

Challenge: Help U by Kotex and Dollar General stand out from the crowd with an experience at the Country Music Awards Fest. 

Idea: We created the VIP Lounge for ladies to prep for the show. Stations at the lounge invited ladies to pick up free samples, get a mini makeover, put on some sweet flash tats, take a few glamour shots and, at select times, meet some country music performers. We even had our very own cowboy bouncer. The only bummer here was that our pink velvet ropes were supposed to be hung on giant gold tampon posts. Alas, some of the musicians weren't comfortable with that. Next time!