U by Kotex Fitness

Challenge: U by Kotex was embarking on launching Fitness, a line comprised of pads, liners and tampons made specifically for exercise occasions. How could we raise awareness and educate on the biggest brand effort in over 5 years?

Idea: We supported this launch in a number of ways, all of which closely associated the product with exercise gear and imagery. We developed a mini gym bag sample full of freebies, fitness inspired displays, and free standing inserts.