Windy City Drum Company

Challenge: Local Chicago drum smith, Dan Lasek needed an identity for his business, Windy City Drum Company. He briefed me to build a logo that was simple, clean. And try to get a little science in there. 

Idea: After exploring some wordmarks and icons, we landed on bold sans serif type accented with a single ring. The ring was inspired both by the metal framework of a drum as well as the atomic structure. Once established, we carried this through to a few branded pieces. My favorite part was the opportunity to repurpose scraps of drum wrap for business cards. Also shown are a drum badge and drumsticks.